Where your money goes

Elephant Parade is not a charity, but it is probably the most charitable enterprise in the world. Part of all proceeds from Elephant Parade auctions and merchandise benefits various projects and organizations, dedicated to the conservation of the Asian elephant. To date, this unique concept made it possible to contribute over 4 million Euros to this goal, and is put to good use in projects varying from elephant hospitals and corridors to lobbying governments and research

Contribution until January, 2011 (round figures)
Corridor project India 50 kEuro
Soraida Salwala's Friends of the Asian Elephant 110 kEuro
Project Zoo Antwerp, Belgium 40 kEuro
Bring the Elephant Home 20 kEuro
Elephant Family (various projects) 340 kEuro
Elephant Family (raised in London through Elephant Parade concept) 3,500 kEuro
Total 4,060 kEuro

The Asian Elephant Foundation

From 2011 on a part of all proceeds from Elephant Parade auctions and merchandise is donated to The Asian Elephant Foundation. This independent charity financially supports and actively monitors projects aimed at the survival and welfare of the Asian elephant and performs all that is connected thereto in the broadest sense of the word.