From September onwards, a hundred full size art elephants will swarm the streets of Amsterdam: together, they form a remarkable open-air exhibition, the Elephant Parade, that is dedicated to the Asian elephant. After the successful editions in Rotterdam and Antwerp, the exhibition in Amsterdam will be the largest so far.

The Elephant Parade is founded by father and son Mike and Marc Spits. With their project, they aim to raise attention for the Asian elephant, that is threatened with extinction. Their project has proven to be succesful: the first two editions of the Elephant Parade, held in Rotterdam and Antwerp, raised a total amount of over 700,000 euro.  The benefits of the Elephant Parade are donated to the Elephant Family, the largest elephant charity in the world and was founded in 2002 by Mark Shand. He is a globetrotter, philantropist and writer and maker of the BBC documentary Queen of the Elephants.

Especially for the Elephant Parade Amsterdam, a tour is set out that will lead you along all the elephants that are located at several hotspots in the Amsterdam city centre: Museum Square, Spui, Westermarkt, Koningsplein, Kalvertoren…

Many celebrities are supporting this project and are designing an elephant for the parade, such as: