FAQ

ELEPHANT PARADE – GENERAL

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  • Elephant Parade was inspired by a brave baby elephant named Mosha that had lost part of her leg after stepping on a landmine.
  • Father and son, Marc and Mike Spits, were so moved by Mosha’s story that they founded Elephant Parade in 2006 to help raise money for the important work of elephant hospitals and towards elephant conservation in general.
  • In 2008, baby elephant Mosha was the first baby elephant in the world to receive a prosthetic leg.
  • Mosha, which means ‘Star’ in Karen, the language of traditional Northern Thailand, is a universal example of the ability to overcome even the greatest obstacles. It is her spirit that has been driving Elephant Parade’s work and efforts up to this day.
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  • LET’S PAINT A BRIGHTER FUTURE!
  • We believe in the power of a global movement to make a happier world through Art, Business and Conservation (ABC). Our worldwide art exhibitions and products put smiles on the faces of millions of people and create awareness and funds for elephant conservation.
  • Be part of it.
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  • Elephant Parade® is not a charity, but a Social Enterprise and owns the intellectual property rights of Elephant Parade. Elephant Parade is registered in The Netherlands.
  • A Social Enterprise is an organization that applies commercial strategies to maximize improvements in both human and environmental well-being.
  • Elephant Parade generates money from event services and selling products and donates 20% of their profits to NGO Elephant Family.
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We believe that a business can contribute to creating a better and happier world. Unlike a charity, Elephant Parade is not dependent on donations but generates its own revenue of which we donate a large part to projects we support. We offer a concept where all our activities such as our parades, our web shop and our conservational efforts work together for our main goal: saving the elephant.

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  • Elephant Parade® is registered and headquartered in The Netherlands.
  • The production facility, Elephant Parade Production co. LTD. (EPP) and the retail divisions Elephant Parade Retail Thailand Ltd. (EPRT) and Elephant Parade Export Company Ltd. (EPEC) are registered in Thailand and based in Chiang Mai.

ELEPHANT PARADE ARTISTS AND SUPPORTERS

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  • Elephant Parade statues are created by both upcoming and world-renowned artists and celebrities from all over the world.
  • Among our artists and supporters are Jack Vettriano, Ronald Ventura, Richard Branson, HRH Prince Consort of Denmark, Katy Perry, Diane von Furstenberg, Ferrari, DJ Hardwell, Virgin and many others
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15% of the pre-sold or auction price of the Elephant Parade statue goes to the artist., unless they decide to waive their fee in which case the money directly contributes to elephant conservation.

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  • Artists are free to make their design up to a certain level, however Elephant Parade does not accept designs that are offensive, given the cheerful and accessible nature of the concept. We do encourage free thinking as has been proven by the many different designs and art works so far.
  • The artist is first asked to make their design on paper or digitally. When Elephant Parade has approved the design, the artist is asked to execute the work on a large scale elephant.
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  • Elephant Parade is always looking for creative designs for our art exhibition. If you are an artist, designer, or a creative spirit who would like to have its own designed elephant exhibited in our next exhibition, don’t hesitate to submit your idea sketches to us!
  • Contact information: artistmanagement@elephantparade.com
  • To ensure the best curatorial and art exhibition standards, our art committee will decide on the final selection of artwork for every Elephant Parade.

ELEPHANT PARADE STATUES

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The Elephant Parade statues are made of Fibreglass.

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The standard Elephant Parade statues are:

Standing:

  • Height: 150 cm
  • Length: 164 cm
  • Width: 77 cm
  • Weight: 55 kgs

Sitting:

  • Height: 142 cm
  • Length: 132 cm
  • Width: 107 cm
  • Weight: 65 kgs
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To date over 1300 original Elephant Parade art-pieces have been created and there’s plenty more coming!

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Most of the Elephant Parade statues can be displayed both outdoors and indoors.

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  • We currently have two ‘travelling herds’, one for Asia and one for Europe.
  • These herds travel from parade to parade.
  • The elephants in the herds are for sale and if sold, replaced by new designs.
  • Between herds the elephants come back to our facilities in Chiang Mai; Elephant Parade Land, where they welcome visitors.

ELEPHANT PARADE EXHIBITIONS

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The first Elephant Parade exhibition was held in Rotterdam, The Netherlands in 2007. It was a great success that marked the start for our global expansion.

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27 Elephant Parade Exhibitions in:

  • London 2018
  • Belo Horizonte (2018)
  • India (2018)
  • Shanghai (2017)
  • São Paulo (2017)
  • Laren (2017)
  • Chiang Mai (2016)
  • Taiwan (2016)
  • Floripa (2015)
  • Calais (2015)
  • Bangkok (2015)
  • Hong Kong (2014)
  • UK National Tour (2013-2014)
  • Dana Point (USA) (2013)
  • Trier-Luxembourg (2013)
  • Hasselt (2012)
  • Singapore (2011)
  • Milan (2011)
  • Copenhagen (2011)
  • Heerlen (2011)
  • Emmen (2010)
  • Bergen (2010)
  • London (2010)
  • Amsterdam (2009)
  • Antwerp (2008)
  • Rotterdam (2007)
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The upcoming Elephant Parade exhibitions are:

Elephant Parade London 2018 and Rio De Janeiro 2018

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  • The size of the herd depends on the size of the exhibiting city and the agreement. Parades have been held from 21 elephants (Calais) up to the largest herd in London (257).
  • On average we strive for a number of 80 to 100 elephants.
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Over a period of several weeks or months, brightly painted and decorated life-size art elephants bring colour and vibrancy to the cities they visit. The elephants are created by local and international artists as well as worldfamous celebrities. Each elephant is a unique piece of art.

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An estimated 100 million people have experienced Elephant Parade expositions worldwide. Putting a smile on the faces of so many people and raising awareness for elephant conservation motivates us to do what we do, day after day.

ELEPHANT PARADE EXHIBITION AUCTIONS

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Of the pre-sold proceeds of the exposition Elephant Parade statues, a minimum of 30% of the proceeds is donated to NGO Elephant Family. In case of an auction, net proceeds with a minimum of 30% are donated to Elephant Family.

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  • The top price paid for an Elephant Parade statue at an auction was 155,000 GBP in 2010 for 'The singing Butler Rides Again' by Jack Vettriano.
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During the Elephant Parade exhibition the elephants can be offered at a ‘buy-now-price’.

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The minimum bid-price for an Elephant Parade statue varies. The average minimum bid price is 4000 Euros.

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Over 3000 people have attended Elephant Parade auction events.

ELEPHANT PARADE – BUSINESS

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Elephant Parade selects a number of designs of each Elephant Parade exhibition of which they create Limited edition handcrafted replicas as well as a select range of products.

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  • Elephant Parade replicas are made by Elephant Parade Production co. Ltd., which is located at Elephant Parade Land in Chiang Mai, Northern Thailand. Anyone is welcome to visit and enjoy a tour of the factory and see the beautiful elephants in our garden!
  • The Elephant Parade studio counts over 150 dedicated and talented painters.
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Elephant Parade offers more than 300 Elephant Parade replica designs.

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Elephant Parade Replicas are available in the following sizes: 7cm, 10cm, 15cm, 25cm, 30cm and 75cm.

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  • Each Elephant Parade replica comes with a certificate of origin.
  • Since 2011, all 10 cm and larger Elephant Parade replicas come with a hologram on one foot.
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Other merchandise by Elephant Parade includes the Elephant Parade Artbox, Mugs, Keyrings, Artbooks, bags, caps, t-shirts and we continuously develop new attractive items such as bags, caps, t-shirts and so on.

ELEPHANT PARADE – CONSERVATION

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  • Elephant Parade donates 20% of its net profits to NGO Elephant Family, with a minimum of EUR 50,000 a year.
  • In addition, Elephant Parade shall also donate to Elephant Family any additional money generated by Elephant Parade’s sales and activities in aid of elephant conservation in each quarter (“Additional Donation”). The Additional Donation reflects 20% of Elephant Parade’s net profits and is made in addition to the EUR 50,000 yearly Minimum Donation.
  • Elephant Family uses these donations to support several projects and reports back to Elephant parade on the spend.
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  • Elephant Family is the most specialized Asian elephant NGO with a proven track record of making a difference for Asia’s elephants. Elephant Family’s projects span from India to Indonesia, and since their founding in 2002 they have delivered over 150 projects to save elephants from extinction. For more information visit their website: http://elephant-family.org.
  • Elephant Parade and Elephant family have joined forces to battle for a brighter future for Asia’s elephants.
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Elephant Parade donate our money to registered UK based charity, Elephant Family. You can see the projects that they support across Asia here (link to EF projects map). A minimum of 50,000 Euros go to Elephant Family on an annual basis.  


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For any questions about Elephant Parade and Conservation you can contact us at: info@elephantparade.com

ELEPHANT PARADE RETAIL

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Elephant Parade replicas and merchandise are being sold in 23 countries over 225 stores and via the Elephant Parade web shop: store.elephantparade.com

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Elephant Parade retailers can be found at: www.elephantparade.com/partners

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  • Elephant Parade exhibitions are often accompanied with an Elephant Parade Pop Up Shop.

MOSHA

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  • Mosha is a baby elephant who stepped on a landmine and lost part of her leg. Mosha, the first elephant in the world to receive a prosthetic leg, was the inspiration behind Elephant Parade.
  • Whilst on holiday in Thailand, Marc met a baby elephant named Mosha, who had lost her leg after stepping on a landmine. Mosha inspired Marc and Mike to create Elephant Parade:
  • “We wanted to help Mosha and do something structural, something that would be profitable in the long run. This is the only way in which we can provide the elephant a sustainable future”.
  • In 2007, the first exhibition was held in Rotterdam, the Netherlands. Mosha has been featured in every Elephant Parade exhibition event since 2007.
  • Friends of the Asian Elephant Hospital, Mosha’s home base in Lampang, was the first organization to receive contributions generated by Elephant Parade and structurally continues to receive funds for taking care of Mosha for as long as she lives.
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NGO Elephant Family supports Mosha through an annual donation of one million Thai Baht (± EUR 25,000).

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Mosha lives at the Friends of the Asian Elephant (FAE) Hospital in Lampang, Thailand.

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Mosha turned 13 years old in November 2018.

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Mosha means ‘Star’ in the Karen language, the language of traditional Northern Thailand.

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  • Mosha is a universal example of the ability to overcome obstacles. Her spirit is what drives Elephant Parade’s work up to this day.
  • Mosha has featured in every Elephant Parade exhibition event since 2007.