Featured in these Elephant Parades


by Anushka Khanna

"When I was asked to design for this project, I immediately thought of Diane Vreeland’s famous quote - “Pink is the navy blue of India.” In our country, colour is celebrated and using that as a starting point, I knew I wanted to go with a beautiful blush pink. No other colour seemed more apt to demonstrate the strength and power of this majestic animal. My strength as a designer lies in my surface embellishments which use traditional Indian techniques in a contemporary language.The overall effect is one of lightness. The elephant is known to be one of the largest animals in the jungle, but they also have such a fragility and delicacy to their being and it’s that characteristic that I aimed to capture."

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