Featured in these Elephant Parades


by Richard Branson

"The elephant is covered in shapes that at first glance appear random and unrelated. Prior to the introduction of plastics, ivory was used for a wide range of ornamental items. These included pool balls, piano keys, dominoes, Scottish bagpipes, cutlery handles, chopsticks, buttons and even guitar bridges.

Synthetic substitutes for ivory have long been developed and using ivory is completely unnecessary. Despite this, the illegal ivory trade and elephant poaching continues to this day. The design highlights this, with pool balls for the elephant’s eyes represent number 88, which in Chinese culture stands for good fortune. The elephant design is partially inspired by Elephant Festival, which is celebrated in Jaipur city in Rajasthan state in India. It is held on the day of Holi festival." 

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