Happy elephant spotting! Here's the link to the elephant trail: http://bit.ly/EPLondonMap
Elephant Parade London once again sees Elephant Family partner up with Elephant Parade, the world’s biggest touring public elephant art exposition that raises awareness of and support for the elephant. Following the success of the two organisations collaborating to present Elephant Parade India, thirty, five-foot Elephant Parade sculptures exquisitely decorated by some of India’s best artists, designers and creative talents have travelled from the sub-continent to decorate the streets this summer. These fabulous ambassadors for Asia’s elephants will be dotted throughout Mayfair and Chelsea raising awareness and looking for new homes. Aspirant elephant adopters will have the opportunity to bid for their favourite elephant online.
“We’re setting the wheels in motion to release an unforgettable summer in London,” says Elephant Family trustee and former CEO, Ruth Ganesh - the creative powerhouse behind the charity’s iconic fundraising events. “It’s the charity’s 15th anniversary so we intend to mark it in style.”
Labelled ‘from India with love’ Elephant Family’s eclectic new fundraising campaign is set to throw a kaleidoscope of colour across the city this summer while driving home a strong conservation message for the protection of Asia’s endangered elephants.
Keep an eye out for the grand unveiling of the dazzling fleet at one of the capital’s leading landmarks at the beginning of June and stay tuned to catch the vehicles zip around the streets of London for the rest of the month creating highly Instagram-able moments involving some surprise celebrities. They will also be making pop-up appearances at some of the capital’s leading summer events chauffeuring VIP guests, to generate hype in the lead up to the auction dinner.
The elephants will receive the royal seal of approval when The Duchess of Cornwall joins the celebrations on 21stJune. The event will culminate at a high-profile dinner and auction conducted by Sotheby’s Harry Dalmeny, on 28thJune at Royal Hospital Chelsea, attended by members of the Royal Family, key conservationists and society figures. Money raised will help protect Asia’s endangered elephants and support projects that protect not only wild elephants and their habitats but the people who share their landscapes.
A Pop-up shop selling replica elephants is located at: 20 South Molton Street, City of Westminster, London, W1K 5QE
Hurry, only open until 18th July.